We’ve been tracking all things Tiger since early in the PGA season and recently took a look at how things are fairing for the golfer given the explosion of interest by the world’s media and general public alike.

Here is probably the most compelling insight, a line graph showing the positive and negative tweets about Tiger over time.

What’s interesting about what you can see above is how closely the sentiment is tied to what has been unfolding in the news.  Right as people learned about the accident, there was a lot of positive remarks made in support of Tiger.  Fast forward a bit as more came out about his alleged infidelity and negatives spike to Alpine-like heights never before seen since we’ve been tracking.

There’s a lot of decisions that are going on behind the scenes as Tiger weighs pulling out of further competitions, shedding more light on why he got into an accident, and saying more about the accuracy of alleged affairs.  A visit over to his official site shows little-to-no response to the daily allegations or message to his fans.  The absence of such leads to assumptions of truth through rumor and assessments such as those by colleague Dr. Grohol over at PsychCentral to help us take something away from what’s swirling around us.

Think about Tiger Woods as the brand.  It’s manifested through logos on apparel, balls, bags, travel mugs, posters and video games worldwide.  What’s today’s value of that brand?  How important is it for major sponsors such as Gillette, Nike, Buick, and others to know what it’s worth?  review’d helps to do that by taking in to consideration the data behind those graphs over time to calculate a review’d score.  As of today, Tiger’s is at 39…and yes, that’s sub-par.  With that, we’ll leave you with this gem of an inevitability to enjoy the rest of your Friday.

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Evening update: Tiger to take indefinite hiatus from golf. This statement was posted to Tiger Woods’ official site:

I am deeply aware of the disappointment and hurt that my infidelity has caused to so many people, most of all my wife and children. I want to say again to everyone that I am profoundly sorry and that I ask forgiveness. It may not be possible to repair the damage I’ve done, but I want to do my best to try.

I would like to ask everyone, including my fans, the good people at my foundation, business partners, the PGA Tour, and my fellow competitors, for their understanding. What’s most important now is that my family has the time, privacy, and safe haven we will need for personal healing.

After much soul searching, I have decided to take an indefinite break from professional golf. I need to focus my attention on being a better husband, father, and person.

Again, I ask for privacy for my family and I am especially grateful for all those who have offered compassion and concern during this difficult period.

Daily review'd score

So what’s this review’d score?  It’s one of the most important metrics that review’d makes available.  It’s consistent system-wide (in terms of how it’s calculated) and represents a sense of how opinions are faring for the entity you’re tracking.  It’s based on a 0-100 scale (0 = people are completely upset to 100 = ecstatically overjoyed).

We typically present it as two numbers on an org’s profile page.  One is your daily score, so that’s the relationship between positive and negative tweets tracked today.  The other is a reputation score, which fluctuates less and is based off of the previous seven days worth of data.  The tide can turn swiftly in Twitterverse and so we’ve chosen this period based on our experience of witnessing events unfold for orgs such as Whole Foods or people like Kanye West.

What’s interesting about the above comparison (showing just the daily score over time) is that Red Sox support actually rose as they lost.  Angels, on the other hand, declined by about 10 points.  You’ll also note that the Sox score dropped to 0 at one point.  This is because there were no positive tweets tracked that day – the day the Sox first faced-off against the Angels and lost.

You’ll be hearing us mention the review’d score often moving forward, but let us know if you have any questions.

Thanks to all of you who signed up for the Feedburner feed of this blog.  We appreciate it.  Also, welcome to all the new @reviewd followers on Twitter!

There’s no question that one of the most contested rivalries in sports worldwide is between the Boston Red Sox and the New York Yankees. So as we head in to the 2009 Major League Baseball postseason, we thought it’d be a good idea to let you preview a bit of the benefits review’d brings to the table through a real world example.

Now as you’ve probably read on the site, review’d is a Twitter sentiment analytics service. All that fancy speak basically means that we’re able to filter for and quantify when people express an opinion about something in 140 characters or less. To do so, we’ve developed a proprietary algorithm that scours Twitter and reports these data back to you in near real-time. Since we’re not “live” yet per se, I’ll give you a sense of some of the data we’ve been able to track on these two teams over the past couple of weeks.

Recognizing that the Sox and Yankees aren’t yet playing each other, it’s possible that’ll be a case soon. So why not keep an eye on how people feel about the teams over time? Chances are there are going to be plenty of die-hards..on both ends of the spectrum.

We started tracking these teams on Sept. 21, just before the season started winding down and we’ve been able to track more than 2,000 tweets that carry an opinion with them (and a keyword associated with the team). But taking a look closer is when it starts to get interesting.

For the Yankees during the period we tracked 1,086 positive tweets versus 196 negative. For the Sox, it was 710 positive versus 155 negative.

Here are a few examples of the tweets we tracked (on each side of the fence – no bias from us *wink* *cough* *#redsoxftw* *ahem*):

Red Sox (positive)

Red Sox (negative)

Yankees (positive)

Yankees (negative)

Just from that little bit a data you’re able to tell a lot already: how the teams are doing versus each other on a quantity (chattiness) and relative opinion basis. Yankees went about 85% positive and Red Sox at 82%. A tight race (no surprise given how close the games typically end). I think we have a new rivalry on our hands!

Imagine if you could analyze this after wins versus losses. Think about the value in following all the people who praise your team. What if you could trend these data over time and compare against Twitter campaign efforts? We could compare the four pairings of teams in the playoffs and see how they do as the series builds. There could be a growth (or shrinkage) of support as things progress – how so, and by whom? All of that – and more – will be possible with review’d!

Make sure you’ve signed-up for the Feedburner and are following @reviewd on Twitter to keep in touch with review’d. There’s plenty more to come…

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Image credit: team logos MLB, individual tweets copyright creators (linked to in image).