We’ve been tracking all things Tiger since early in the PGA season and recently took a look at how things are fairing for the golfer given the explosion of interest by the world’s media and general public alike.

Here is probably the most compelling insight, a line graph showing the positive and negative tweets about Tiger over time.

What’s interesting about what you can see above is how closely the sentiment is tied to what has been unfolding in the news.  Right as people learned about the accident, there was a lot of positive remarks made in support of Tiger.  Fast forward a bit as more came out about his alleged infidelity and negatives spike to Alpine-like heights never before seen since we’ve been tracking.

There’s a lot of decisions that are going on behind the scenes as Tiger weighs pulling out of further competitions, shedding more light on why he got into an accident, and saying more about the accuracy of alleged affairs.  A visit over to his official site shows little-to-no response to the daily allegations or message to his fans.  The absence of such leads to assumptions of truth through rumor and assessments such as those by colleague Dr. Grohol over at PsychCentral to help us take something away from what’s swirling around us.

Think about Tiger Woods as the brand.  It’s manifested through logos on apparel, balls, bags, travel mugs, posters and video games worldwide.  What’s today’s value of that brand?  How important is it for major sponsors such as Gillette, Nike, Buick, and others to know what it’s worth?  review’d helps to do that by taking in to consideration the data behind those graphs over time to calculate a review’d score.  As of today, Tiger’s is at 39…and yes, that’s sub-par.  With that, we’ll leave you with this gem of an inevitability to enjoy the rest of your Friday.

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Evening update: Tiger to take indefinite hiatus from golf. This statement was posted to Tiger Woods’ official site:

I am deeply aware of the disappointment and hurt that my infidelity has caused to so many people, most of all my wife and children. I want to say again to everyone that I am profoundly sorry and that I ask forgiveness. It may not be possible to repair the damage I’ve done, but I want to do my best to try.

I would like to ask everyone, including my fans, the good people at my foundation, business partners, the PGA Tour, and my fellow competitors, for their understanding. What’s most important now is that my family has the time, privacy, and safe haven we will need for personal healing.

After much soul searching, I have decided to take an indefinite break from professional golf. I need to focus my attention on being a better husband, father, and person.

Again, I ask for privacy for my family and I am especially grateful for all those who have offered compassion and concern during this difficult period.

Daily review'd score

So what’s this review’d score?  It’s one of the most important metrics that review’d makes available.  It’s consistent system-wide (in terms of how it’s calculated) and represents a sense of how opinions are faring for the entity you’re tracking.  It’s based on a 0-100 scale (0 = people are completely upset to 100 = ecstatically overjoyed).

We typically present it as two numbers on an org’s profile page.  One is your daily score, so that’s the relationship between positive and negative tweets tracked today.  The other is a reputation score, which fluctuates less and is based off of the previous seven days worth of data.  The tide can turn swiftly in Twitterverse and so we’ve chosen this period based on our experience of witnessing events unfold for orgs such as Whole Foods or people like Kanye West.

What’s interesting about the above comparison (showing just the daily score over time) is that Red Sox support actually rose as they lost.  Angels, on the other hand, declined by about 10 points.  You’ll also note that the Sox score dropped to 0 at one point.  This is because there were no positive tweets tracked that day – the day the Sox first faced-off against the Angels and lost.

You’ll be hearing us mention the review’d score often moving forward, but let us know if you have any questions.

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