Daily review'd score

So what’s this review’d score?  It’s one of the most important metrics that review’d makes available.  It’s consistent system-wide (in terms of how it’s calculated) and represents a sense of how opinions are faring for the entity you’re tracking.  It’s based on a 0-100 scale (0 = people are completely upset to 100 = ecstatically overjoyed).

We typically present it as two numbers on an org’s profile page.  One is your daily score, so that’s the relationship between positive and negative tweets tracked today.  The other is a reputation score, which fluctuates less and is based off of the previous seven days worth of data.  The tide can turn swiftly in Twitterverse and so we’ve chosen this period based on our experience of witnessing events unfold for orgs such as Whole Foods or people like Kanye West.

What’s interesting about the above comparison (showing just the daily score over time) is that Red Sox support actually rose as they lost.  Angels, on the other hand, declined by about 10 points.  You’ll also note that the Sox score dropped to 0 at one point.  This is because there were no positive tweets tracked that day – the day the Sox first faced-off against the Angels and lost.

You’ll be hearing us mention the review’d score often moving forward, but let us know if you have any questions.

Thanks to all of you who signed up for the Feedburner feed of this blog.  We appreciate it.  Also, welcome to all the new @reviewd followers on Twitter!

What’s review’d?
review’d is this a brand new sentiment analytics service that is in beta right now.  It scours Twitter based on keywords and returns only the most important tweets that also express either positive or negative opinions with the statement.  The tweets are scored and then a assigned a review’d Score that is tracked over time.  With it, you can see and understand what’s working and what isn’t.  Adjust your social media and online marketing efforts and observe and quantify your results.

When can I start using it?
Soon.  We’re tracking a number of companies already and will be sharing some of our findings with you right here.  So sign up for the Feedburner feed and keep check back with us so that you can be some of the first to sign up.

What’s unique about what you do?
review’d is one of the first sentiment analytic services out there for short online communications.  We’ve been testing and refining the algorithm for a couple of months now and we’re pleased with where it’s headed. With review’d, you’ll get quality custom reports and a baseline score to help you keep track of how you’re fairing on Twitter. 

Yes, we acknowledge that there are some others out there doing similar things. review’d was built by people who needed its offering and did so without any start-up funding. Call it “by the people for the people” if you must…at the end of the day, you’ll get a whole lot more value out of review’d.

We’ll be constantly improving
review’d needs to be just as much you as it is us. We need your feedback in order to improve. So please know that we’re not so proud to think that we can’t do better. We’ll be constantly making adjustments to the system to improve accuracy and usability while still maintaining a solid baseline for you to track your social media efforts over time.

How do we send in our feedback?
There are multiple ways to make yourself heard. Share your comments here, follow us on Twitter: @reviewd or contact either of us directly at @docjohng (john [at] reviewd [dot] com) or @ericfleming (eric[at] reviewd [dot] com).

Who are you guys again?
John and I have been around the Internet for quite some time.  In John’s case, he’s worked to build the Web’s largest and oldest mental health and psychology Web site over at www.PsychCentral.com.  It’s seriously helpful stuff and after 14 years of publishing more content that you click on, it was time to apply some of what he’s been up to (from a technical and biz dev perspective) to help get this up off the ground.

In my case, I’ve been living and breathing the Web for more than 10 years with a media, PR, and marketing eye.  Most of this time, it’s been marketing and online community development through my experiences at a high profile start-up company. There, myself and a great team have worked to create social media sites, tools, and content while also developing and deploying some pretty cool b2c and b2b lead gen systems. Tack on loads of sweet branding and creative asset development and that gets us to where we are today.

I’m sure we’ll have more to say about ourselves and why we’re on to sentiment analytics.  For now, we’re pleased to flip the proverbial lever and welcome you to review’d.

What’s coming next?
We want to show you our stuff. Here’s a preview of a couple of topics we’ll be taking a look at over the next couple of weeks:

• An overview from around the Web with titans in focus
• MLB heads into the postseason
• NFL in full swing

~Eric