We’ve been tracking the hashtag #sxsw since before the start of South by Southwest and wanted to give you a look at how people really feel about what’s going on. Here’s a quick look:
If you’re curious to learn more about Twitter sentiment and how it can be used for your brand, sign up for a free account for 30 days now.
Live from SXSW14 Mar
With a couple of days under our belt now, SXSWi is in full swing. Panels are packed with programming and the parties are pumping. Around the convention center, people are finding free trials to review’d by zapping the QR tag with their phones.
We’ve been having a lot of conversations with people about review’d and a few themes are starting to emerge.
- They like it simple. And so do we. review’d is built from a focused perspective of providing users with powerful Twitter sentiment data that doesn’t overwhelm users with too much data. Sentiment can be a complicated topic, but it doesn’t have to be.
- They like it inexpensive. We’re aware of other social media metrics and analysis services that are out there. They’re typically very expensive and are bogged down with features. You can start using review’d for free and give it a full test for 30 days with no strings attached.
- They like it on their phones. Handheld use is ubiquitous at SXSW and it’s expressive of the daily lives that attendees here live. We’re proud to say that review’d was designed to work well on devices like the iPhone from day 1. Give it a try.
We just went to a great core conversation on “how social media can destroy your business model.” It was led by Kami Huyse and Anjuan Simmons, who did a nice job sharing some case studies and inciting dialogue about the topic. Very quickly the talk turned to ROI and metrics with examples such as how Network Solutions’ @shashib was able to capitalize on discontent from GoDaddy customers by offering a coupon code during backlash from GoDaddy’s ad. Twitter sentiment was a big part of their success in showing true results.
For additional coverage of the core conversation here in Austin, visit the hashtag #sxswdestroy before it fades away.
We’re on the ground in Austin, registered, and picked up our swag bag. We also picked up some sweet new QR code stickers, courtesy of our good friends over at Parcode.
If you see a review’d sticker hanging around the Austin Convention Center, zap it with your phone to find something free!
SXSW can be daunting, even if you’ve been in the past. There’s a schedule book that could accidentally kill a small animal, a maze of an expo center, and so many parties meetings to tend to that it can stress you out a bit.
Well, we’re here to say: stress not. The interesting mix of designers, web geeks, marketers, and creatives will help you out. Just ask if your tubes get clogged.
To easy your worries in advance, we started a collection of helpful links. Here they are:
- my.sxsw – the official site of SXSW helps you get set up with your badge photo, connect with other SXSWers, and set up your personal schedule of events. The new iPhone app this year enables you to access it right in that shiny bit in your hand [assuming AT&T doesn't suck this year]
- sxswbaby.com’s where to eat Google Map mash-up – Priorities folks; you gotta eat at some point.
- The unofficial events on upcoming – Who said the most important business always gets done over a beverage…or three?
- Parties on Plancast – Someone started this up to organize some socialization that involves more than staring at a computer screen displaying Facebook.
- QuickMark – We’re predicting that QR 2D barcode tech is going to take off more than ever this year at SXSW. We’ve had good luck with QuickMark and recommend you download and give it a try in preparation for Austin.
Special review’d recommended BBQ: Iron Works (southeast corner of the convention center).
We’ll be adding to this post as we think of more important info to share. When in doubt; don’t stress, just ask someone for help if you need it.
Oh, and if you’re interested in Twitter sentiment analytics, DM us @reviewd to meet up and we’ll hook you up with a free Basic account for 30 days.
Right around this time every year, a few thousand peoples’ salivatory glands uncontrollably start to get excited. They know what’s about to happen. It’s good old fashioned Texas BBQ time at SXSW in Austin.
We’re pleased to say that review’d co-founders John and Eric will be there in full force helping to get this awesome Twitter sentiment analytics up off the ground. That’s right, at SXSW 2010 (the interactive part), we’ll be attending the usual conferences, strolling our share of 6th Street and handing out invites for a free Basic account for 30 days to fortunate trade show goers.
So yeah, I guess you could call that a launch. We’re excited about it and can’t wait to share some of the latest enhancements to review’d with you.
It’s been a little while since we’ve been blogging. So here’s a quick update to what’s been going on:
- review’d llc is official! That’s right, we’re registered up as a fancy pants limited liability corporation.
- Thank you pre-betas. A huge thanks to the handful of those who helped us out with a painful early pre-beta review of review’d – esp @benkunz and @stephfrancoeur. We have incorporated a significant amount of your feedback into the latest instance of the system.
- PayPal is on its way. We’re pretty close to PayPal integration, which will make signing up and using review’d easier than slatering BBQ sauce on your friend’s face at SXSW.
There’s a lot of other behind-the-scenes work too. Calculations, algoritms, etc.. we’ll keep it to the sexy stuff.
Our friend Darry Ohrt (@darrylohrt) from Brandflakes for Breakfast hardly stopped short of proposing a new national holiday in an early morning tweet, proclaiming “Happy Apple Day.” And what a day it better be.
Apple’s buzz machine has been working overtime for past few months to create awareness, intrigue, a bit of mystique, and ultimate anticipation-in-awe surrounding the inevitable announcement of its tablet computer at a Steve Job event in Silicon Valley. If you’re just coming out from under a rock today, just type in “Apple tablet” in Google news to muse through a few thousand articles about the product that hasn’t even been confirmed yet. Sites like Mashable have gone so far as to dedicate sections to this holy day that’s now upon us.
So over at review’d we’re always interested in what people are really saying by trying to put some numbers to some of the feelings we’re sensing. Is it good/bad, how much of it is going on, and how strongly do people feel?
Apple was one of the first companies we started to track during early development of review’d. Recognizing the potential for confusion with, say, your granny smiths or macouns, based on what we’ve observed, it’s pretty safe to assume most of tweets with “Apple” in it are related to the company in Cupertino.
So with that, here’s a sense of what people have been saying:
One thing that Apple is notorious for is having a base of über enthusiasts and brand haters. The result is typically a constant stream of polarizing comments from both camps. Just think about how passionate some Windows people still are today and don’t hesitate getting into an argument with black-attire sporting creatives with funky shoes and square-framed glasses any day of the week. But we digress… A look at the above shows a significant quantity of tweets expressing opinions (remember, review’d only tracks tweets that hint at either a positive or negative opinion, not all). The swell is evident and hints at mainstream involvement are present.
Chattiness is a new feature we’ve added on the development site of review’d and we thought that with a rockin’ high rating of 100% today, there’d be no better time to introduce it. Chattiness is based on the quantity of tweets being expressed in the last 24 hours versus the previous 30 day period. Anything to the right shows you things are heating up. To the left, they’re dying down. The confirmation is here, yes, people are jazzed up (albeit in both directions) about today’s announcement.
Here are some examples of tweets tracked by review’d in the last 24 hours to give you a sense of the playing field.
Whether you agree that this piece of hardware has the potential to save the publishing industry and will live up to its anointed ”Jesus tablet,” that’s for time to play out. For now, the buzz is there, people are talking, and there’s not much better than your brand than that. Now, to pop some popcorn and see what happens today.
There’s no question that it’s been a rough couple of weeks for the world’s top superhuman golf multimillionaire (arguably billionaire) Tiger Woods. Deserved or not, people have been spreading information (rumors, truths, and other tid-bits) to express their own opinions about the car accident.
We’ve been tracking all things Tiger since early in the PGA season and recently took a look at how things are fairing for the golfer given the explosion of interest by the world’s media and general public alike.
Here is probably the most compelling insight, a line graph showing the positive and negative tweets about Tiger over time.
What’s interesting about what you can see above is how closely the sentiment is tied to what has been unfolding in the news. Right as people learned about the accident, there was a lot of positive remarks made in support of Tiger. Fast forward a bit as more came out about his alleged infidelity and negatives spike to Alpine-like heights never before seen since we’ve been tracking.
There’s a lot of decisions that are going on behind the scenes as Tiger weighs pulling out of further competitions, shedding more light on why he got into an accident, and saying more about the accuracy of alleged affairs. A visit over to his official site shows little-to-no response to the daily allegations or message to his fans. The absence of such leads to assumptions of truth through rumor and assessments such as those by colleague Dr. Grohol over at PsychCentral to help us take something away from what’s swirling around us.
Think about Tiger Woods as the brand. It’s manifested through logos on apparel, balls, bags, travel mugs, posters and video games worldwide. What’s today’s value of that brand? How important is it for major sponsors such as Gillette, Nike, Buick, and others to know what it’s worth? review’d helps to do that by taking in to consideration the data behind those graphs over time to calculate a review’d score. As of today, Tiger’s is at 39…and yes, that’s sub-par. With that, we’ll leave you with this gem of an inevitability to enjoy the rest of your Friday.
Evening update: Tiger to take indefinite hiatus from golf. This statement was posted to Tiger Woods’ official site:
I am deeply aware of the disappointment and hurt that my infidelity has caused to so many people, most of all my wife and children. I want to say again to everyone that I am profoundly sorry and that I ask forgiveness. It may not be possible to repair the damage I’ve done, but I want to do my best to try.
I would like to ask everyone, including my fans, the good people at my foundation, business partners, the PGA Tour, and my fellow competitors, for their understanding. What’s most important now is that my family has the time, privacy, and safe haven we will need for personal healing.
After much soul searching, I have decided to take an indefinite break from professional golf. I need to focus my attention on being a better husband, father, and person.
Again, I ask for privacy for my family and I am especially grateful for all those who have offered compassion and concern during this difficult period.
It’s been a little while since you’ve seen some good hard data from us, so we wanted to give you some new juicy bits to chew on while the turkey bakes in the oven. How about an update on Windows 7?
As you know, we’ve been tracking the sentiment toward Windows 7 for some time. Launched on Oct. 22 it has now had a little over a month to marinate in the marketplace. Reports abound about how well sales have been of the new Microsoft OS, but what are people really saying?
Well, the biggest takeaway is that they’re saying less. It’s the morning after as far as product launches are concerned and the conversation is dwindling. Check out this graph that shows the relationship between positive and negative tweets toward Windows 7.
Even while the excitement level may be dwindling, there’s some good news buried within this little graph. Overall, there’s more positive activity going on than negative.
Here’s a few more examples of the tweets that people are making:
Oh my goodness. I LOVE Windows 7!!! (So far) – by @andireid
Windows 7 is awesome. Im stoked to use it tomorrow. – by @bassplayer2008
and from the other camp:
Time to downgrade my Windows 7 from Ultimate to Professional. Fail. – by @gearvosh
Apparently to upgrade to Windows 7 from XP you first need to upgrade to Vista. Holy fail. Ridiculous. – by @samelaanderson
Warranted or not, it’s what people are saying.
Too much data can get overwhelming though, which is why a central part of review’d is the review’d score. As we mentioned briefly once before, the review’d score is our own little gauge at how well things are going over time. If people are being more positive, up it goes. More negative? Down it falls. You get the jist. So with that, we’ll let you know that the latest review’d score for past week puts Windows 7 at a 63. How does that fair? Well, to put it in perspective, Twitter darling Zappos is cruising at a 92 while State Farm is at a whopping 6.
If Windows 7 comes up over the bird this Thanksgiving, you’re now armed with a little more perspective. Does it trump all the cool offerings from Apple? That’s for you do decide.
We’re pleased to announce @weather_tweets. It’s a service from us here at review’d that allows you to get the weather forecast sent to you via direct message on Twitter up to two times daily.
To sign up, simply go to http://reviewd.com/weather and click the sign up link. From there, we’ll ask you to set up a quick profile that gives us the info we need in order to send you the weather forecast. You’ll tell us the time(s) and zip code — we’ll send you the tweets.
For many people, Twitter is used as a dashboard to get news, stay in touch with friends and colleagues, and to get useful information sent to you automatically. We recognized that there was a void in weather services on Twitter and felt like doing our bit to make a contribution to the Twitterverse. Now instead of needing to go to a dedicated weather forecast site each morning (or wait for Al Roker to tell us what’s going on in our neck of the woods), just check Twitter.
Also, since you have the ability to set notification settings for direct messages (DMs) within your Twitter profile, you can choose whether or not you want these passed along via e-mail and/or text message to your phone.
Traveling? No problem. Quickly log back in and update the zip code in your profile to the location you’ll be and @weather_tweets will take note and start giving you that venue’s weather forecast.
As of right now, we’re only able to provide you with the U.S. weather based on data from your friends at NOAA.
So what does this have to do with review’d? Nothing directly other than the fact that we love knowing what the weather’s going to be before venturing out in downtown Newburyport. But hey, you have to admit that it can get a little stormy inside Twitter now and again.
We hope you enjoy! Let us know what you think.