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Tough times for Tiger. Will they blow over?11 Dec

There’s no question that it’s been a rough couple of weeks for the world’s top superhuman golf multimillionaire (arguably billionaire) Tiger Woods.  Deserved or not, people have been spreading information (rumors, truths, and other tid-bits) to express their own opinions about the car accident.

We’ve been tracking all things Tiger since early in the PGA season and recently took a look at how things are fairing for the golfer given the explosion of interest by the world’s media and general public alike.

Here is probably the most compelling insight, a line graph showing the positive and negative tweets about Tiger over time.

Tiger tweets over 30 days

What’s interesting about what you can see above is how closely the sentiment is tied to what has been unfolding in the news.  Right as people learned about the accident, there was a lot of positive remarks made in support of Tiger.  Fast forward a bit as more came out about his alleged infidelity and negatives spike to Alpine-like heights never before seen since we’ve been tracking.

There’s a lot of decisions that are going on behind the scenes as Tiger weighs pulling out of further competitions, shedding more light on why he got into an accident, and saying more about the accuracy of alleged affairs.  A visit over to his official site shows little-to-no response to the daily allegations or message to his fans.  The absence of such leads to assumptions of truth through rumor and assessments such as those by colleague Dr. Grohol over at PsychCentral to help us take something away from what’s swirling around us.

39

Think about Tiger Woods as the brand.  It’s manifested through logos on apparel, balls, bags, travel mugs, posters and video games worldwide.  What’s today’s value of that brand?  How important is it for major sponsors such as Gillette, Nike, Buick, and others to know what it’s worth?  review’d helps to do that by taking in to consideration the data behind those graphs over time to calculate a review’d score.  As of today, Tiger’s is at 39…and yes, that’s sub-par.  With that, we’ll leave you with this gem of an inevitability to enjoy the rest of your Friday.

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Evening update: Tiger to take indefinite hiatus from golf. This statement was posted to Tiger Woods’ official site:

I am deeply aware of the disappointment and hurt that my infidelity has caused to so many people, most of all my wife and children. I want to say again to everyone that I am profoundly sorry and that I ask forgiveness. It may not be possible to repair the damage I’ve done, but I want to do my best to try.

I would like to ask everyone, including my fans, the good people at my foundation, business partners, the PGA Tour, and my fellow competitors, for their understanding. What’s most important now is that my family has the time, privacy, and safe haven we will need for personal healing.

After much soul searching, I have decided to take an indefinite break from professional golf. I need to focus my attention on being a better husband, father, and person.

Again, I ask for privacy for my family and I am especially grateful for all those who have offered compassion and concern during this difficult period.

One Response to “Tough times for Tiger. Will they blow over?”

  1. Rey Carr

    Sponsors would be missing a great opportunity if they release Tiger from their sponsorship deals and stop having him promote their products.

    PepsiCo, for example, dropped the specific brand of Gatoraide that was named for Tiger. It is called “Tiger Focus.” They could have changed just one letter in the second word, and created a high demand to get bottles with that modified name.

    The brands should build on the idea that Tiger is a man of the people; his has weaknesses as well as strengths. Gillette, for example could produce a new razor that cuts so well that it “allows you to be with more than one woman a night without giving either one razor burn.”

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review’d delivers marketing intelligence that helps companies and organizations understand and improve their presence online. It does this by gauging informal consumer interest — in near real-time — through the Twitter microblogging service. Learn more

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