Blog, From the news, In Action

review’d digs deep into Microsoft’s home page22 Oct

Did you feel that tremor around 12:01 a.m. today when Windows 7 launched?  Actually, it was probably more like a giant exhale of relief.  Finally there’s a replacement for *arguably* the worst operating system in history, Vista.

Recognizing that teeing-up perception of the new OS is critical to its initial success, Microsoft itself decided to stoke the fires on Twitter as a part of its marketing effort.  There was the #winwin7 campaign and other attempts by Microsoft as part of its multi-faceted campaign. @rupalparekh over at AdvertisingAge (@adage) covered the moves pretty thoroughly.  So we’ve been tracking sentiment against Windows 7 for several months now.  After all we’re interested in what people are really thinking (and saying on Twitter).

So it’s with a little surprise (and reaffirmation of the importance of what we’re doing here at review’d) to see what we Microsoft has up as its home page today for launch.  Check it out:

Microsoft's Home Page on Oct. 22, 2009

Microsoft's home page on Oct. 22, 2009

Cheers to Microsoft for bringing users statements to the forefront!  But are they?  A couple of searches on featured tweets yielded no results in Twitter’s own search engine.  That doesn’t mean they didn’t exist (tweets are purged out of search over time unless you indicate the specific date range).  Still, if Microsoft is featuring “real-time” reviews for marketing efforts, the tweets better be fresh.  Jury is still out on whether or not this one is a little too stale:

Windows 7 tweet citation fail

Windows 7 tweet citation fail

Seriously though, what are people really saying about Windows 7?  Dare we believe the editors behind this revolving feed of rainbows, unicorns and 100% positive reviews? Here’s the latest from review’d:

Oct. 21-22, 2009

Oct. 21-22, 2009

The numbers on the above graph are as follows: 226 tweets total (131 positive and 95 negative for a 58% positive hurrah on launch day so far). I’d say reviews are a little more skeptical than Microsoft would lead you to believe.  Still, people can be pretty harsh out there on the interwebs, shrouded in anonymity and separated by screens and input devices.  Here are some verbatims we collected from the two camps.

First on the positive side:

Positive tweets as tracked by review'd

Positive tweets as tracked by review'd

Thanks to @mattymax, @Ducky11, and @troymccabe for the above tweets.

And on the other side of the fence:

Negative tweets as tracked by review'd

Negative tweets as tracked by review'd

Credit to @tweeetosaurus, @djDeficit, and @jimtac for their words of wisdom.

Fact of the matter is that an aggregate of these messages helps to create an aura about a product.  It’s intensified by the consumption quantity (followers receiving) and authority level of the originator – something that Microsoft has reduced down to “Twitter User” in its questionable citations.

In this little journey through Microsoft’s marketing today, we also found this fun little feed to help visitors understand “What people are saying about Windows 7.”  It pulls in reviews and discussions from all the fun sources such as Twitter, Facebook, Flickr, YouTube, and an RSS blog feed.  To join the conversation, you tag your message or content with #win7, #windows and the like.  So we sat and watched the stream for a good bit of time waiting for anything negative to come through…zilch.

Microsoft, if you want to play fair in social media, censoring (if that indeed is what you’re doing) is off-limits.  For the rest of us, the best piece of advice today might be to just take a peek at the same hash tags within Twitter’s search or set up a column in TweetDeck to get the unfiltered truth.

From the news

Did Miley Cyrus give you an “Achy Breaky Heart?”14 Oct

Yesterday’s flurry of Twitter activity surrounding the news that Miley Cyrus, tween pop star, would be leaving the microblogging service gave us pause.  Sadness was laced with sarcasm and indifference seem to abound from those who couldn’t even name one of her songs if their life depended on it.  So enough of this subjective guessing about whether or not there’s actual sadness from the community about her leaving.  Let’s seek out the truth.  Enter review’d [and a cool graph showing negative and positive  tweets]:

Cool graph

We were able to track close to 800 tweets yesterday expressing an opinion about Miley.  The verdict is in: while yes there was support for Miley, the shift was definitely in the negative direction.  In general, from those who expressed an opinion that review’d was able to track, people are not that upset to see her go.  Some even went so far to kick her on the way out…but out of respect we will save you the cross-link to examples (even though this is all based off of our activity on “a lame gossip site”).

Worry not; however.  There’s still Ashton Kutcher, Oprah, John Mayer, and Britney Spears to fill your soul with whatever it is they fill people’s souls with…in 140 characters or less.

Blog, In Action

review’d in Action: MLB Playoff Update & review’d Score13 Oct

So as predictions go, fate can interfere.  Looks like there won’t be a Yankees vs. Red Sox match-up after all.  That’s okay though, because there’s still something to be learned.  Check this out…this is the the plot of the review’d score for the Red Sox and the Angels since the 7th (the day before the playoffs started).  These two teams faced-off and although game 3 was close at Fenway, the Angels took the series ending any possibility of a World Series for beantown.

Daily review'd score

Daily review'd score

So what’s this review’d score?  It’s one of the most important metrics that review’d makes available.  It’s consistent system-wide (in terms of how it’s calculated) and represents a sense of how opinions are faring for the entity you’re tracking.  It’s based on a 0-100 scale (0 = people are completely upset to 100 = ecstatically overjoyed).

We typically present it as two numbers on an org’s profile page.  One is your daily score, so that’s the relationship between positive and negative tweets tracked today.  The other is a reputation score, which fluctuates less and is based off of the previous seven days worth of data.  The tide can turn swiftly in Twitterverse and so we’ve chosen this period based on our experience of witnessing events unfold for orgs such as Whole Foods or people like Kanye West.

What’s interesting about the above comparison (showing just the daily score over time) is that Red Sox support actually rose as they lost.  Angels, on the other hand, declined by about 10 points.  You’ll also note that the Sox score dropped to 0 at one point.  This is because there were no positive tweets tracked that day – the day the Sox first faced-off against the Angels and lost.

You’ll be hearing us mention the review’d score often moving forward, but let us know if you have any questions.

Thanks to all of you who signed up for the Feedburner feed of this blog.  We appreciate it.  Also, welcome to all the new @reviewd followers on Twitter!

In Action

review’d in Action: There’s a New Rivalry Building…07 Oct

A new rivalry

There’s no question that one of the most contested rivalries in sports worldwide is between the Boston Red Sox and the New York Yankees. So as we head in to the 2009 Major League Baseball postseason, we thought it’d be a good idea to let you preview a bit of the benefits review’d brings to the table through a real world example.

Now as you’ve probably read on the site, review’d is a Twitter sentiment analytics service. All that fancy speak basically means that we’re able to filter for and quantify when people express an opinion about something in 140 characters or less. To do so, we’ve developed a proprietary algorithm that scours Twitter and reports these data back to you in near real-time. Since we’re not “live” yet per se, I’ll give you a sense of some of the data we’ve been able to track on these two teams over the past couple of weeks.

Recognizing that the Sox and Yankees aren’t yet playing each other, it’s possible that’ll be a case soon. So why not keep an eye on how people feel about the teams over time? Chances are there are going to be plenty of die-hards..on both ends of the spectrum.

We started tracking these teams on Sept. 21, just before the season started winding down and we’ve been able to track more than 2,000 tweets that carry an opinion with them (and a keyword associated with the team). But taking a look closer is when it starts to get interesting.

For the Yankees during the period we tracked 1,086 positive tweets versus 196 negative. For the Sox, it was 710 positive versus 155 negative.

Here are a few examples of the tweets we tracked (on each side of the fence – no bias from us *wink* *cough* *#redsoxftw* *ahem*):

Red Sox (positive)

Red Sox (positive)

Red Sox (negative)

Red Sox (negative)

Yankees (positive)

Yankees (positive)

Yankees (negative)

Yankees (negative)

Just from that little bit a data you’re able to tell a lot already: how the teams are doing versus each other on a quantity (chattiness) and relative opinion basis. Yankees went about 85% positive and Red Sox at 82%. A tight race (no surprise given how close the games typically end). I think we have a new rivalry on our hands!

Imagine if you could analyze this after wins versus losses. Think about the value in following all the people who praise your team. What if you could trend these data over time and compare against Twitter campaign efforts? We could compare the four pairings of teams in the playoffs and see how they do as the series builds. There could be a growth (or shrinkage) of support as things progress – how so, and by whom? All of that – and more – will be possible with review’d!

Make sure you’ve signed-up for the Feedburner and are following @reviewd on Twitter to keep in touch with review’d. There’s plenty more to come…

Image credit: team logos MLB, individual tweets copyright creators (linked to in image).


Connect with review’d07 Oct

There are a few really easy ways to say informed with what we’re up to over at review’d.

1.) Twitter (@reviewd)

2.) The review’d blog and its RSS feed

3.) review’d blog posts delivered via e-mail

Blog, Getting Personal

Welcome to review’d07 Oct

We’d like to welcome you to review’d.  Consider this post a red carpet invitation to learn more about yourself, your brand, your company and your products.

What’s review’d?
review’d is this a brand new sentiment analytics service that is in beta right now.  It scours Twitter based on keywords and returns only the most important tweets that also express either positive or negative opinions with the statement.  The tweets are scored and then a assigned a review’d Score that is tracked over time.  With it, you can see and understand what’s working and what isn’t.  Adjust your social media and online marketing efforts and observe and quantify your results.

When can I start using it?
Soon.  We’re tracking a number of companies already and will be sharing some of our findings with you right here.  So sign up for the Feedburner feed and keep check back with us so that you can be some of the first to sign up.

What’s unique about what you do?
review’d is one of the first sentiment analytic services out there for short online communications.  We’ve been testing and refining the algorithm for a couple of months now and we’re pleased with where it’s headed. With review’d, you’ll get quality custom reports and a baseline score to help you keep track of how you’re fairing on Twitter. 

Yes, we acknowledge that there are some others out there doing similar things. review’d was built by people who needed its offering and did so without any start-up funding. Call it “by the people for the people” if you must…at the end of the day, you’ll get a whole lot more value out of review’d.

We’ll be constantly improving
review’d needs to be just as much you as it is us. We need your feedback in order to improve. So please know that we’re not so proud to think that we can’t do better. We’ll be constantly making adjustments to the system to improve accuracy and usability while still maintaining a solid baseline for you to track your social media efforts over time.

How do we send in our feedback?
There are multiple ways to make yourself heard. Share your comments here, follow us on Twitter: @reviewd or contact either of us directly at @docjohng (john [at] reviewd [dot] com) or @ericfleming (eric[at] reviewd [dot] com).

Who are you guys again?
John and I have been around the Internet for quite some time.  In John’s case, he’s worked to build the Web’s largest and oldest mental health and psychology Web site over at  It’s seriously helpful stuff and after 14 years of publishing more content that you click on, it was time to apply some of what he’s been up to (from a technical and biz dev perspective) to help get this up off the ground.

In my case, I’ve been living and breathing the Web for more than 10 years with a media, PR, and marketing eye.  Most of this time, it’s been marketing and online community development through my experiences at a high profile start-up company. There, myself and a great team have worked to create social media sites, tools, and content while also developing and deploying some pretty cool b2c and b2b lead gen systems. Tack on loads of sweet branding and creative asset development and that gets us to where we are today.

I’m sure we’ll have more to say about ourselves and why we’re on to sentiment analytics.  For now, we’re pleased to flip the proverbial lever and welcome you to review’d.

What’s coming next?
We want to show you our stuff. Here’s a preview of a couple of topics we’ll be taking a look at over the next couple of weeks:

  • An overview from around the Web with titans in focus
  • MLB heads into the postseason
  • NFL in full swing


About review’d

review’d delivers marketing intelligence that helps companies and organizations understand and improve their presence online. It does this by gauging informal consumer interest — in near real-time — through the Twitter microblogging service. Learn more

Contact Us


Our offices:

55 Pleasant St., Suite 207
Newburyport, MA 01950